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EV start

Research

Methodology

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The double Diamond Design Approach is a widely used method to go through the design process in Industry design, It includes Research, Synthesis, Ideation, and implementation Phases Respectively. 

Double Diamond

Types of EV Chargers

Charging Locations

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Level 1

120 Volts

3-8 Km/hr

comes with car

Level 2

240 Volts

32-90 Km/hr

Residentail & commercial

Level 3

480 Volts DC

90-180 Km/hr

Super Charger

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Plug Types

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Plug type for Indian EV infrastructure

Market Study

Since the EVs are a new technology for the majority of demographics to understand the pattern of acceptance of emerging technology, below is the Technology adoption curve which state that once a new tech crosses the Chasm, it can have higher chances to succeed. 

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The Chasm

Existing Products

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For the purpose of the study we went through online resources & tried to understand the design of existing wall chargers of different companies like Tesla, Ather, Chargepoint, Evo Charge etc. the unboxing videos on youtube helped us to understand the user experience of the charger and installation process through which the user goes through.

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Tesla installation

Chargepoint circuitry

We figured out some key features & Problems with the following chargers 

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User Interviews

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We reached out to EV owners who own EVs of different capacities the range of the EV capacities varies from 2013 Mahinda E2O to Tesla Model 3, they shared the experiences and issues they are facing with their current EVs in terms of charging.

User Persona

Based on the interviews and research which is we created 2 personas with the required details which are failing under our domain of target audience which is generally those who are enthusiasts, can afford an EV and are ready to adopt new technology.

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User Journey Map

To better understand the process of interaction of users with the charger we created 2 persona s to be placed in 2 different scenarios one is accessing the charger in a personal garage and another one is accessing it in a parking area.

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A.E.I.O.U.

To narrow down the Research we used the AEIOU tool to segregated all the entities of the scenarios into the following categories.

To narrow down the Research we used the AEIOU tool to segregated all the entities of the scenarios into the following categories.

To narrow down the Research we used the AEIOU tool to segregated all the entities of the scenarios into the following categories.

Scenario 1

 Activities 
  Environment
   Interactions
O   Objects
U    User

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Scenario 2

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Statements and scoring

We extracted Problem Statements from the above process and scored them on a scale of 1 to 5 to priorities these statements to work on. 

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Brainstorming 

After prioritizing the statements we brainstormed possible solutions for the listed problems.

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Cable Management viable possibilities. 

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Defining

Keywords

Following keywords are proposed in the following intensities to be used for concept creation.

Futuristic

80
Edgy
70

Mature

60
Modern
70
Friendly
50
Industrial
60
Minimal
90
Formal
45
Young
40
Spontaneous
70

Mood Board

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© Aakansh Chaturvedi

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